Beaulieu Extends Laura Ashley Brand with Collection of Hard Surface Floor Covering Products

Beaulieu of America will be extending it’s popular Laura Ashley branded carpet collection into hard surface flooring with an exclusive assortment of ceramic tile and laminate products. The Laura Ashley Hard Surface Collection was introduced to floor covering retailers at Surfaces 2001 held in Las Vegas .

Jeff Sills, President of LD Brinkman, Beaulieu’s Hard Surface Division, comments, We are extremely excited to be building on the momentum of the Laura Ashley Carpet Collection with this exceptional collection of hard surface products extending the Laura Ashley brand. As with the carpet collection, this type of consumer brand recognition is a first in the hard surface segment of the floor covering industry.

The Laura Ashley Hard Surface collection will include 10 ceramic tile products. The ceramic assortment includes many of the latest looks in Europe in a porcelain tile. Looks range from traditional tiles, such as Flora, to the more eclectic look of Penelope. Penelope’s porcelain finish provides the appearance of a natural slate with colorations varying from tile to tile. The ceramic collection will also include a beautiful array of coordinating listellos and risonnes.

The laminate assortment includes 15 products ranging from traditional wood looks to some new, fashion-forward styles. 11 plank styles and 4 tile products offer the homeowner a versatile palette of decorating options. The collection will be merchandised in a flip card display developed to coordinate with the Laura Ashley Carpet display and further support and emphasize the Laura Ashley Home brand.

About The Author:

Art Bogoch is a successful author and regular contributor to http://www.1st-in-home-decor.com. Home decorating tips and ideas to showcase any room with style.

	Floor Covering
Beaulieu Extends Laura Ashley Brand with Collection of Hard Surface Floor Covering Products