March 31, 2004

By: Reging Hanser
Website: http://www.1st-in-home-decor.com

Devine Color, Inc. Changing the way consumers buy paint

Devine Color, the luxury line of interior paints from the Northwest, is the creation of noted color consultant and artist, Gretchen Schauffler. Borne out of her desire for the highest quality paint and the most appropriate colors, Schauffler has created an intelligently limited number of classic paint colors that belong on walls — thereby replacing the crayon box approach with the artist’s palette.

What sets Devine Color apart from the rest of the industry is the paint itself, how it is displayed and the way consumers can try on colors before investing in a single can of paint. Devine Color – The Paint Devine Color paint is virtually odorless, yogurt-rich and made with resins designed to drench walls in vibrant color. The paint is made from the finest ingredients available anywhere; with a thick consistency designed to cover easily in one or two applications. Its chiffon-like finish both reflects and filters light, adding depth and vibrancy to any room.

Forget what you know about eggshell and satin, Devine Color’s top-quality interior latex paint comes in Luscious Trim Finish, Delicate Wall Finish and Canopy Ceiling. It’s not a science, it’s an art, says Schauffler, and like art, this paint is all about color as it reflects light.

Devine Color – The Color Palette Devine Color offers 11 palettes of colors that have a familial relationship with each other. These include three neutrals, six color categories, one children’s collection and a regional palette appropriate for specific areas of the country. This complete designer color program features 128 carefully selected colors available in the three finishes.

So why not offer hundreds of paint colors like other manufacturers do and let the buyer decide? Because not all colors that belong on walls! According to Schauffler, They don’t make navy blue lipstick, so why make paint in every color of the rainbow? Instead, Schauffler has personally created a limited but essential number of classic paint colors along with regional palettes for various parts of the country where these hues are at home.

Devine Color Mini Paint Pouches Not too many companies can say they are revolutionizing an industry – Devine Color is one of them by offering the solution to an age-old problem: choosing the right color for your walls. With Devine Color Mini Paint Pouches, you can actually audition the colors you want right on your wall—or, you can make big sample cards that help you visualize the finished room. Mini Paint Pouches mark the end of miniscule, virtually useless, computer-generated paint chips. The brainchild of Schauffler, Devine Color Mini Paint Pouches are exactly what their name implies: liquid samples of actual paint, available in a transparent two-ounce pouch, attractively packaged inside a stylish cover that looks like a hip paperback book.

Devine Color Mini Paint Pouches not only let you see the color, they let you live with the color, explains Schauffler. You get to test a small portion and see how it looks throughout the day... in different lights, and in different moods. Each pouch contains enough of the wall paint to cover approximately four square feet. You can also paint a large white card and test it out from room to room.

Devine Color Mini Paint Pouches are available in all 11 palettes and 128 colors, saving consumers the cost of having to purchase and often waste a quart of paint to sample on their walls.

Devine Color – The Display Anyone who’s tried to choose a paint color in a store knows how overwhelming it can be, especially confronted with thousands of colors shown on miniscule, computer-generated paint chips. Now imagine a paint display much like a make-up counter – with a limited number of well-chosen colors grouped together in logical palettes. Imagine being able to take home and try on the colors on your walls, with your furniture in your own lighting. What you’re imagining is the Devine Color Rack – a tasteful merchandising display fashioned after a cosmetic counter.

The display is designed to help consumers choose color with hand-painted color swatches, arranged in color wheels by palette. The cherry-wood display counter is flanked by racks of affordable Devine Color Mini Paint Pouches to encourage consumers to take home and audition the colors on their own walls before committing. In addition to the paint pouches, Devine Color also offers sample palettes hand-daubed using the actual paint, as well as a large designer portfolio of 8½x11-inch sheets hand-sprayed of all 128 colors.

According to Schauffler, Devine Color represents a totally new approach to interior paint. Between the high-quality paint itself, how it is merchandised and how easy the buying and selection experience is for consumers, we are truly out to revolutionize the industry.

About The Author:

Reging Hanser is a successful author and regular contributor to http://www.1st-in-home-decor.com.  Home decorating tips and ideas to showcase any room with style.