July 12, 2004

By: Dennis Orwell
Website: http://www.1st-in-home-decor.com

Home Interiors & Gifts, Inc., direct sellers of home décor accessories

Home Interiors & Gifts, Inc., one of the nation’s largest direct sellers of home décor accessories, announced today the availability of the new Better Homes and Gardens Collection. In June of 2003, Home Interiors & Gifts and the Meredith Corporation announced their strategic partnership to create and sell a premier line of home decorating products under the Better Homes and Gardens brand name.

Since 1957 Home Interiors & Gifts has decorated millions of homes, and the new Better Homes and Gardens Collection, launching this year with an initial 77 products, will complement existing Home Interiors products and give a fresh new look to the numerous decorating styles available today.

The product line includes a wide array of home decorative products including framed art and mirrors, a complete line of hand-painted, mix- and-match tableware, botanical candles, detailed metal works for decorating in the home and in the garden, vases and other home accessories. Representing traditional, contemporary and casual country styles, the Better Homes and Gardens Collection will refresh any home, old or new, and will appeal to a variety of consumers and their tastes.

This relationship marks the latest chapter in the history of Home Interiors & Gifts, and we are proud to interpret the Better Homes and Gardens brand through the introduction of this collection, said Home Interiors’ CEO Mike Lohner. The Better Homes and Gardens Collection combines expertise in home decorating, classic style and quality from two trusted brands in their respective fields.

Home Interiors & Gifts will add new pieces to the Better Homes and Gardens Collection throughout the year, and is available for purchase through Home Interiors & Gifts’ nearly 100,000 independent sales consultants.

Home Interiors prides itself on delivering stylish, high quality products at a competitive price, and the pieces selected for this collection are in keeping with that commitment, and beautifully coordinate with our existing lines, said Shari Gustafson, vice president of purchasing and inventory, Home Interiors & Gifts.

Better Homes and Gardens is excited to collaborate with Home Interiors & Gifts and lend its unique knowledge of design trends and techniques to launch these branded lifestyle products, said Beverly Rivers, editor in chief of Better Homes and Gardens Creative Collection publications.

The Better Homes and Gardens Collection reflects current American trends, remains true to the Better Homes and Gardens heritage of quality and value, and furthers our commitment to help people make their home and family life the best it can be.

About The Author:

Dennis Orwell is a successful author and regular contributor to http://www.1st-in-home-decor.com.  Home decorating tips and ideas to showcase any room with style.