July 12, 2004

By: Dennis Orwell
Website: http://www.1st-in-home-decor.com

Wallpaper unveils a fresh and fabulous new addition to its portfolio, with the much anticipated launch of its website

Wallpaper.com will complement rather than duplicate the magazine, providing an extension of the print product, whilst maintaining a unique editorial mix and high standard of design. The site was designed by I-D Media London and built by IPC Media’s ignite! web development team.

With weekly updates, wallpaper.com will provide both regular readers and design-savvy web users with an online directory to the title’s essential and much admired content. The new site will draw on the expertise of the Wallpaper editorial team, who will edit both current and past features on interiors, design, travel, architecture and fashion, to produce an easy to navigate, functional lifestyle guide.

Richard Johnstone, publishing director of the Wallpaper Group, says: Wallpaper is often used as a point of reference by the international design community. As a result, wallpaper.com will meet this demand by giving people access to our content, whilst also allowing us to further extend and market the Wallpaper brand.

The site will play a key role in extending the brand awareness and reach of the renowned Wallpaper brand, giving users the chance to subscribe to the magazine, along with selling back issues and over time, single copies of Wallpaper.

Lex De Wynter at I-D Media London says: The challenge of this project was to translate the magazine’s unique design aesthetic into the digital domain, without compromising usability or functionality. We are delighted to be working with Wallpaper and believe that wallpaper.com will become a powerful and compelling brand in its own right.

Richard adds: We are all very excited about the potential of wallpaper.com. The site has only just gone live and according to the current traffic numbers, it is already proving very successful.

About The Author:

Dennis Orwell is a successful author and regular contributor to http://www.1st-in-home-decor.com.  Home decorating tips and ideas to showcase any room with style.