July 12, 2004

By: Dennis Orwell
Website: http://www.1st-in-home-decor.com

Bassett Announces Winners of Ford Of Your Choice Sweepstakes

Bassett Furniture Industries, Inc., has announced the winners of its ‘Ford of Your Choice Sweepstakes.

Ann Allegro of Gillette, N.J., will pick up her new Ford Windstar on Wednesday, March 24, at the Bassett Furniture Direct store in Fairfield, N.J. The store is owned by Richard Dacey.

The second winner, Glenn Myrto of Holly Springs, N.C., selected a Mustang and will receive his car on Thursday, March 25, at the BFD store in Raleigh, N.C. Store Owner Jerry Helms will present the keys during a ceremony at the store.

Bassett has increased demand for its products by creating custom furniture for consumers that can be ready for delivery to the home within 30 days. This unique proposition is carried through virtually every product category and, as a result, gives Bassett Furniture Direct stores unparalleled product offerings in any size.

With this in mind, Bassett designed The Ford of Your Choice Sweepstakes’ so the winners could choose the Ford that best suited their personalities. The winners had their choice of a Ford Mustang, Windstar, Taurus or Escape.

Bassett Furniture Industries, Inc. is a leading vertically integrated manufacturer- retailer of high quality, mid-priced home furnishings. With more than 100 Bassett Furniture Direct stores, Bassett has leveraged its strong brand name in furniture into a growing network of licensed stores that focus on providing consumers with a friendly environment for buying furniture and accessories.

While the company continues to sell its products to other retailers, the most significant growth vehicle for Bassett continues to be the company’s dedicated retail store program. Bassett Furniture Direct, which was launched in 1997, not only created a new prototype store, but also included an internal cultural transformation aimed at re-focusing the company first as a marketer of furniture, rather than simply a manufacturer.

About The Author:

Dennis Orwell is a successful author and regular contributor to http://www.1st-in-home-decor.com.  Home decorating tips and ideas to showcase any room with style.