July 12, 2004

By: Daphne Laremee
Website: http://www.1st-in-home-decor.com

Canadian Décor and Lifestyle Trend Leader Lynda Reeves Launches New House & Home: Style for Living Collection at the Bay

Canadian décor and lifestyle trend leader Lynda Reeves and Bay president Marc Chouinard today launched the House & Home: Style for Living collection at the Bay, Queen Street. Developed by Reeves and some of the nation's leading home style experts from the popular House & Home television program, the collection will offer Canadians stylish and affordable merchandise for every room in the house available exclusively at the Bay.

When Canadians are looking for trend setting design ideas for their home, they turn to Lynda Reeves, and for exceptional value and style they come to the Bay, said Marc Chouinard, President, the Bay. The launch of House & Home: Style for Living is the perfect marriage of designer style, quality and value. This partnership between Lynda Reeves and the Bay will continue to grow, as the collection expands to include merchandise for every room in the home.

Starting with the introduction of several new lines for bed and bath the collection will continue to expand in stages over the next few seasons. Building upon designer inspirations, the House & Home: Style for Living collection will expand to include dinnerware, table linens, decorative accessories, lighting, storage solutions, outdoor furniture and other essential home categories.

This brand will reflect the most popular decorating styles and trends of the day at affordable prices, said Lynda Reeves, President and Managing Partner of Canadian Home Publishers. Building on the need for stylish ideas made easy, the collection will expand, but still compliment the existing lines as it grows. Merchandise purchased from this year's collection will work with items from future collections.

The trend of home decorating and renovations continues to play an important role in the lifestyles of today's consumers. According to recent stats the market for renovation and decorating grew 8.7 percent in 2002 with further growth expected over the next five to ten years.

As Canada's style leader, we continue to work with the best designers in the country, and around the world, to create stylish, quality merchandise at affordable, competitive prices every day, said Chouinard. The creation of a collection like House & Home: Style for Living enables us to offer Canadians what they are looking for -- designer inspired décor at the Bay's everyday value prices.

About The Author:

Daphne Laremee is a successful author and regular contributor to http://www.1st-in-home-decor.com.  Home decorating tips and ideas to showcase any room with style.